How to test if my popups/conversion mats are working without impacting the analytics?

To test if your popups/conversion mats are properly working without impacting the campaign analytics, add this parameter to your URL :

?ef_test=yes

for example if your URL is http://www.site.com, the test URL is 

http://www.site.com/?ef_test=yes

If you have already some parameter in your URL like :

http://www.site.com/page.php?param=value&param2=value2

Just add the "ef_test=yes" to you URL, your final URL will be 

http://www.site.com/page.php?param=value&param2=value2&ef_test=yes

By using this feature, you'll be able to test your popups/conversion mats without affecting the campaign analytics or adding cookies to mark you as a visitor that took action and opted-in.