Sometimes, you need to provide your visitors with a way to close the popup/conversion mat if they don't wish to take action.
Whilst most of our templates come with a close button already added, if you are creating your ownpopup/conversion mat or using and existing template that doesn't come with a close button included, then you'll need to add a close button yourself.
We provide two options for you to do this - a image based close button and a button based one.
You'll find both options located within the "Buttons" group of components in the Builder.
Just use one of them, by dragging and dropping from the menu as shown here: