The page targeting ('Where to Show my Pop-ups') options allow you to have a granular control over your campaign's visibility, you can accurately choose when to show or hide your popups/conversion mats.
By default, campaigns are set to be run on all pages without exclusion, here are the instructions on how to properly set up the desired targeting options, using the boxes highlighted here:
This value refers to ALL pages under the directory called "folder_name", e.g
"/blog/" (targets all pages under "/blog/")
or "/blog/apple/" (targets all pages under "/blog/apple/")
This value refers to only the single page at "folder_name/page_name.ext", e.g
"/blog/my_post.html" or "/category/sub_category/page.php"
When "DIR_INDEX" is used, it refers to the index of the directory - i.e., the folder level, but none of the sub-pages.
For e.g if you want to use your campaign only on the index of the blog (i.e, only on "/blog/" but not pages under this folder), then you need to use "/blog/DIR_INDEX", because if you use "/blog/" it will be executed on all pages under that directory - as in the first targeting option above.
When "/SITE_INDEX" is used, it refers to the homepage of your website ONLY, because if we use "/" only, it refers to all pages under "/" folder.
To target any page on your site with a particular word in the URL, just use the keyword WITHOUT / - for example "product" would target any page on your site with "product" in the URL.
All these options can be combined to create a very powerful and highly targeted campaign, to combine multiple values, just separate them by comma ",", here are some examples :
- /SITE_INDEX, /blog/my_page.html
This value refers to the homepage of the website and the page at /blog/my_page
- /blog/, /contact/, /tutorials/
This value refers to all pages under the three folders named "blog", "contact" and "tutorials".
- /blog/DIR_INDEX, /my_page.html
This value refers to the index of the blog only, plus the page called "my_page.html".
You can combine unlimited number of values for both options (inclusion, exclusion).